The seller finance academy
Learn the money side of selling
Straight answers to the questions Amazon, eBay, and Shopify sellers actually ask — reimbursements, accounting, COGS, fees, and tax. Written and reviewed by our accounting team. 46 answers and growing.
Accounting & bookkeeping
do i need accounting software for my amazon business
Yes, once you're past a handful of orders a month: Amazon's settlement reports bundle sales, fees, refunds, and reimbursements into a single deposit, and accounting software is what separates those into real revenue, expenses, and cost of goods sold so your books (and your tax return) are accurate.
does quickbooks integrate with amazon seller central
Yes, QuickBooks can connect to Amazon Seller Central through its built-in Amazon Business app or third-party connectors, but the native link usually dumps Amazon's net deposit into your bank feed as one lump transaction instead of breaking out sales, fees, refunds, and tax separately. Most sellers end up needing a dedicated Amazon-to-QuickBooks tool to get accurate, accrual-ready books.
freshbooks vs quickbooks
QuickBooks is the stronger choice for most Amazon and ecommerce sellers because it handles inventory, COGS, and multi-channel reconciliation better; FreshBooks is built for service-based freelancers and simple invoicing, not product-based businesses with FBA fees and returns.
how do i connect amazon to quickbooks online
You connect Amazon to QuickBooks Online by using either QuickBooks' bank feed to manually match deposits, or a dedicated Amazon accounting app that pulls settlement data through Amazon's Seller Central API and posts it to QBO as summarized journal entries. Most sellers with more than a handful of orders a month need the second option, because Amazon deposits are lump-sum settlements, not clean individual sales.
how do i reconcile in quickbooks online
To reconcile in QuickBooks Online, go to Settings > Reconcile, pick the account and statement ending date/balance, then check off transactions until the difference shows $0.00. For Amazon sellers, this only works cleanly if your Amazon payouts are first broken into sales, fees, refunds, and reserves, not dumped in as one lump deposit.
How do you do bookkeeping for an Amazon FBA business?
Do Amazon FBA bookkeeping on the accrual basis by recording each settlement as a summarized journal entry that splits the payout into gross sales, every fee type, refunds, and sales tax, not as a single net bank deposit. That gives you a clean profit and loss and books that reconcile to Amazon.
How do you reconcile Amazon payouts in QuickBooks?
Reconcile Amazon payouts in QuickBooks by posting each settlement as a summarized journal entry to a clearing account, splitting it into gross sales, fees, refunds, and tax, then matching the actual bank deposit against that clearing balance. When the clearing account nets to zero, the payout is fully reconciled.
how much is quickbooks online
QuickBooks Online runs roughly $35 to $235+ per month depending on the plan tier (Simple Start, Essentials, Plus, Advanced), with frequent promotional discounts for the first few months. Always verify current pricing on QuickBooks' own site since it changes often. For Amazon sellers, the bigger cost driver is usually the app or integration needed to translate Amazon's settlement data into QuickBooks correctly.
how to generate a 1099 form
To generate a 1099 form, use IRS-authorized e-file software or your accounting platform (QuickBooks, Xero, Tax1099) to pull payee data, confirm amounts against your books, and file Copy A with the IRS while sending Copy B to the recipient by the January deadline. If you're a seller trying to generate your own 1099-K, that form is issued to you automatically by Amazon or your payment processor. You don't create it yourself.
how to give 1099
To give a 1099 (Form 1099-NEC), collect a completed W-9 from anyone you paid $600+ for services, file the form with the IRS by January 31, and send the recipient their copy by the same deadline, either through the IRS filing systems, a payroll provider, or e-file software.
how to unreconcile in quickbooks online
To unreconcile a single transaction in QuickBooks Online, open the register, find the transaction, and click the checkmark in the reconciled (R) column until it clears. To undo an entire reconciliation period, you need QuickBooks Online Accountant's 'Undo Reconciliation' tool, or you must manually uncheck every transaction from that statement one by one.
is quickbooks good for amazon sellers
QuickBooks is a solid general ledger for Amazon sellers, but it wasn't built to understand Amazon settlement reports, FBA fees, or multi-marketplace sales tax on its own. It works well once you stop dumping raw bank deposits as income and instead break each settlement into revenue, fees, refunds, and inventory movement, either manually or through a connector app.
netsuite vs quickbooks
QuickBooks (Online) is the right choice for most Amazon sellers under roughly $5-10M in revenue because it's cheaper, faster to set up, and has better e-commerce app integrations; NetSuite makes sense once you have multi-entity, multi-currency, or complex inventory/manufacturing needs that QuickBooks can't handle cleanly.
quickbooks online vs desktop
QuickBooks Online (QBO) is the better default for most Amazon sellers because it's cloud-based, integrates with ecommerce apps, and supports multiple users remotely; QuickBooks Desktop still wins on raw processing speed and offline control for very high-volume, single-location bookkeeping teams.
what accounting software do amazon sellers use
Most Amazon sellers run QuickBooks Online or Xero as their general ledger, paired with a connector tool (like A2X, Link My Books, or BeanHawk) that turns Amazon settlement reports into clean, categorized journal entries. Spreadsheets work for very small or brand-new sellers, but most outgrow them fast once order volume and fee complexity climb.
what are the big 4 accounting firms
The Big 4 accounting firms are Deloitte, PricewaterhouseCoopers (PwC), Ernst & Young (EY), and KPMG: the four largest professional services networks in the world, best known for auditing public companies. They also do tax and consulting work, but almost none of them handle day-to-day bookkeeping for small businesses or e-commerce sellers.
what is a 1099 form
A 1099 form is an IRS information return that reports income paid to you outside of a regular paycheck. For Amazon sellers, the relevant one is usually Form 1099-K, which Amazon issues to report your gross unadjusted payment volume for the year. It's not a tax bill; it's a record the IRS also receives, so your reported business income needs to reconcile with it.
what is the best accounting software for amazon sellers
The best accounting software for Amazon sellers is a pairing rather than a single product: an Amazon-specific connector that splits each settlement into gross sales, fee types, refunds, and sales tax, feeding a general ledger like QuickBooks Online or Xero. Below roughly six figures in revenue a disciplined spreadsheet still holds up; past that, Amazon's settlement structure needs purpose-built software.
what is the big 4 accounting firms
The Big 4 accounting firms are Deloitte, PwC (PricewaterhouseCoopers), EY (Ernst & Young), and KPMG: the four largest global professional services networks that dominate audit, tax, and advisory work for public companies and large enterprises. They're not typically who small businesses or Amazon sellers hire for day-to-day bookkeeping or tax filing.
xero vs quickbooks
For most Amazon sellers, QuickBooks Online wins on inventory/COGS tools, app ecosystem, and CPA familiarity, while Xero wins on cleaner UI, unlimited users at every plan tier, and multi-currency handling. But neither maps Amazon settlement fees correctly out of the box, so the real decision is which one your reconciliation tool syncs to best.
Fees
how much are ebay fees for sellers
eBay sellers typically pay a final value fee (a percentage of the total sale price plus a small per-order amount, varying by category) plus optional insertion, listing upgrade, and advertising fees; total costs commonly land somewhere in the low-to-mid teens percent of the sale for many categories, but the exact rate depends on category, store subscription tier, and seller performance. Always confirm current numbers on eBay's live fee schedule since rates change.
How much are eBay selling fees?
eBay's main selling cost is the final value fee: a percentage of the total amount of the sale (item price plus shipping and tax) that varies by category, typically in the low-to-mid teens. On top of that there's a small fixed per-order fee, optional listing upgrade fees, and higher rates if you're not a Store subscriber or fall below performance standards.
How much does Amazon take per sale?
Amazon typically takes somewhere between a quarter and half of each sale once you stack the referral fee, FBA fulfillment fee, and storage. There is no single number: cheaper products lose a much bigger share than expensive ones, because the fixed per-unit fulfillment fee doesn't shrink as your price drops.
how much ebay selling fees
Most eBay sellers pay a final value fee, a percentage of the total sale price (item + shipping) plus a small per-order fixed fee, that typically lands somewhere between roughly 10% and 15% depending on category, plus optional insertion and Store subscription fees. Always check eBay's current fee schedule by category since rates and caps change.
how much is ebay seller fee
eBay charges a final value fee (a percentage of the total sale price including shipping, plus a small per-order amount) on most categories, an optional insertion fee for listings beyond your free monthly allotment, and add-on costs like store subscriptions and promoted listings. Always check eBay's current fee schedule since exact percentages vary by category and change periodically.
how much is ebay selling fee
eBay's main charge is a final value fee, a percentage of the total sale price (item plus shipping) that varies by category, plus a small fixed per-order fee. Optional charges like promoted listings, international fees, and below-standard performance fees can add more, so always check eBay's current fee schedule for your category before pricing.
what are ebay selling fees
eBay selling fees are the costs eBay charges to list and sell items on its marketplace: mainly insertion fees (for listing) and final value fees (a percentage of the total sale price plus a small per-order fee), on top of optional store subscriptions and promoted-listing ad fees.
COGS & inventory
How do you find cost of goods sold (COGS)?
Find cost of goods sold with this formula: COGS = beginning inventory + purchases during the period - ending inventory. It captures only the cost of the units you actually sold, including landed cost (product cost plus inbound freight, duties, and prep), not your unsold stock.
How do you track inventory for an Amazon FBA business?
Track FBA inventory by maintaining a perpetual record of every unit at its landed cost, reconciling Amazon's Inventory Ledger and shipment reports against your own counts on a schedule, and using cycle counts to catch discrepancies. The goal is to always know how many units you hold, where they are, and what they cost.
how is cost of goods sold calculated
Cost of Goods Sold (COGS) = Beginning Inventory + Purchases (or Production Costs) − Ending Inventory. For Amazon sellers, this means unit cost, inbound freight, duties, and prep/labeling fees rolled into inventory value, expensed only when the unit actually sells.
how to sell on amazon without inventory
You can sell on Amazon without holding your own stock through models like verified dropshipping, print-on-demand, Merch on Demand, or wholesale/private-label fulfilled by Amazon (FBA), where Amazon physically warehouses the product instead of you. Each approach still requires you to track true product cost, because Amazon's policies and tax rules assume you know that number even if you never touch a box.
is cost of goods sold an expense
Yes, cost of goods sold (COGS) is an expense, but it's classified separately from operating expenses because it's directly tied to revenue and subtracted first to calculate gross profit. Unlike rent or software subscriptions, COGS only exists when a sale happens.
is cost of goods sold and expense
Yes, cost of goods sold (COGS) is an expense, but it's a distinct category from operating expenses on your profit and loss statement. COGS captures the direct cost of producing or acquiring the goods you sold, and it's subtracted from revenue first, before other operating expenses, to calculate gross profit.
General
fba vs fbm
FBA (Fulfillment by Amazon) means Amazon stores, picks, packs, ships, and handles customer service for your inventory in exchange for storage and fulfillment fees. FBM (Fulfilled by Merchant) means you or your 3PL handle fulfillment yourself, trading Amazon's fees for more control and thinner logistics margins. Most sellers run both models across their catalog rather than choosing one exclusively.
how to dropship on amazon
You can dropship on Amazon only if you're the seller of record on every listing, your supplier's branding never appears on packing slips or invoices, and you handle returns/customer service yourself. Amazon bans reselling from other online retailers (like Walmart or eBay) who ship directly to customers under their own name.
what does fba stand for
FBA stands for Fulfillment by Amazon, the program where sellers ship inventory to Amazon fulfillment centers and Amazon stores it, picks and packs orders, ships them with Prime eligibility, and handles most customer service and returns. Sellers pay a per-unit fulfillment fee plus monthly storage, and Amazon can move that inventory between warehouses without asking.
what is amazon fba
Amazon FBA (Fulfillment by Amazon) is a service where sellers ship inventory to Amazon's warehouses, and Amazon handles storage, picking, packing, shipping, and customer service for those orders. Sellers pay storage and fulfillment fees and, in exchange, get Prime eligibility and Amazon's logistics network. It's the backbone of most third-party selling on Amazon.
what is asin
An ASIN (Amazon Standard Identification Number) is the unique 10-character alphanumeric code Amazon assigns to every product listed for sale on its marketplace. It's how Amazon tracks a specific product across catalog, pricing, inventory, and reimbursement systems, and it's distinct from your own SKU or a product's UPC/EAN.
Profit & margin
How do you calculate profit margin on Amazon?
Calculate Amazon profit margin by subtracting all costs (COGS, referral fee, FBA fees, storage, and advertising) from revenue to get net profit, then dividing net profit by revenue: Net margin = (Revenue - COGS - Amazon fees - ads) / Revenue. Multiply by 100 for a percentage.
Is selling on Amazon profitable?
Selling on Amazon can be profitable, but it isn't automatically so. Healthy private-label sellers often net somewhere in the mid-teens to low-twenties percent after all costs, while many sellers run thinner or lose money once Amazon's stacked fees, advertising, storage, and returns are counted. Profitability comes down to whether your unit economics survive fees that scale with price, and whether you're actually tracking net profit per SKU rather than watching gross sales.
What is a good ACoS on Amazon?
A good ACoS is one that's below your break-even ACoS, and your break-even ACoS equals your profit margin before advertising. So if your product has a 30% margin, any ACoS under 30% is profitable on those ad-driven sales. There is no universal "good" number; it depends entirely on your margin and your goal for the campaign.
Getting started
How do you become an Amazon seller?
To become an Amazon seller, register for a selling account in Seller Central by choosing a selling plan (Individual or Professional), then provide your business and tax details, a bank account, and a valid ID for identity verification. Once your account is approved you choose a fulfillment model (FBA or FBM), source and list products, and, critically, set up bookkeeping from day one so your fees, COGS, and profit are tracked correctly before volume hits.
how to sell on amazon seller
To sell on Amazon, register a Seller Central account, choose Individual or Professional selling, pick a fulfillment method (FBA or FBM), list your products, and set up tax and accounting processes before your first sale. The technical setup takes under an hour; the accounting and tax groundwork is what most new sellers underestimate.
Multichannel selling
FBA reimbursements
Tax
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