BeanHawk vs Sellerboard
Sellerboard is an Amazon profit-analytics dashboard with a built-in reimbursement/refund service. It's a profit tracker, not a bookkeeping tool.
BeanHawk is accounting software for Amazon and multichannel sellers that also recovers the money Amazon owes you: settlement journals, inventory economics, and FBA reimbursement recovery in one flat-priced plan.
| Capability | BeanHawk | Sellerboard |
|---|---|---|
| FBA reimbursement recovery | ✓Core wedge, continuous FBA discrepancy detection and claim filing. | ✓Includes an Amazon reimbursement/refund service. |
| Settlement → QuickBooks & Xero journals | ✓One summarized journal per settlement, reconciled to the penny. | ✗Profit analytics, does not post journals to QuickBooks or Xero. |
| Per-SKU COGS & inventory valuation | ✓Perpetual SKU valuation and COGS from real landed cost. | ~Tracks COGS for profit dashboards, not double-entry accounting. |
| Landed cost & purchase orders | ✓Landed-cost POs feed COGS and reimbursement valuation. | ~Cost tracking and basic stock/PO features. |
| Multichannel (Amazon, eBay, Shopify, Walmart, Etsy) | ✓Every channel supported. | ✗Amazon-centric. |
| Flat pricing, every channel included | ✓One flat price, no per-channel fees. | ~Flat tiers by order volume. |
| Free fee calculators & reimbursement audit | ✓Free FBA/eBay/Shopify calculators and a free reimbursement audit. | ~Free trial; analytics-oriented tools. |
| Pricing | Flat, all channels included, from $19/mo. | Low monthly tiers by order volume; analytics-focused. Verify current pricing. |
Comparison reflects each product's positioning as of 2026; competitor features and pricing change, so verify current details on their site.
Choose Sellerboard if
Amazon-only sellers who want a live profit dashboard and a hands-off reimbursement service, and keep bookkeeping elsewhere.
Choose BeanHawk if
BeanHawk also recovers reimbursements, but turns the numbers into real books, settlement journals in QuickBooks/Xero and multichannel COGS, not just a dashboard.
What Sellerboard genuinely does well
The profit dashboard is the reason people love it. You get near-live net profit by SKU with Amazon fees, PPC spend, promotions, returns and your own cost of goods pulled into one number, so you can see this morning whether a product is actually making money instead of waiting for a month-end P&L. For an operator making daily pricing and ad decisions, that speed is worth paying for.
The detail behind the headline number is good too: fee breakdowns per unit, return rate by SKU, PPC allocated down to the product, and stock forecasts telling you when to reorder. It is built for the person running the business day to day rather than the person closing the books.
Sellerboard also includes an Amazon reimbursement service in its plans, which is unusual for an analytics product. Check current terms directly, since how that piece is packaged and charged has changed over time, but the fact that it is bundled rather than sold as a separate percentage-of-recovery engagement is a real advantage for a small seller.
Two tools that recover money, compared fairly
Reimbursement recovery is the one column where Sellerboard and BeanHawk genuinely overlap. Both find FBA discrepancies and pursue them. If a bundled recovery service is all you want and you are Amazon-only, Sellerboard covers that and gives you a strong dashboard on top.
The difference is what a recovered claim is worth and where it lands. BeanHawk values claims against your own landed cost, built from purchase orders that carry freight and duty into per-unit cost, and the recovery posts into your ledger as a real entry tied to the settlement it arrived in. A dashboard tells you money came back; a ledger tells your accountant what it was.
The other difference is scope. Recovery in BeanHawk sits inside the same system that produces your journals and your inventory valuation, so the numbers cannot drift apart. In a dashboard-plus-separate-bookkeeping setup, they routinely do, and reconciling them is manual work somebody has to do.
Where the dashboard stops: it is not a ledger
Sellerboard does not post journals to QuickBooks or Xero. It is an analytics product, and its numbers are not double-entry. That is not a criticism, it is the category, but it does mean your accountant cannot close a year from it and your bank reconciliation still has to happen somewhere else.
COGS in a profit dashboard also serves a different purpose than COGS in a set of books. Dashboard COGS answers whether a SKU is profitable right now. Accounting COGS has to move inventory off the balance sheet in the period the sale happened, survive an audit, and match what was actually paid including freight and duty. The two numbers can be close and still not be the same number.
Most Sellerboard users solve this by keeping a bookkeeping tool alongside it, which is a perfectly sound setup. It just means two subscriptions, two definitions of unit cost, and a monthly moment where they disagree and someone has to work out which one is right.
Amazon depth versus multichannel breadth
Sellerboard is Amazon-centric by design, and the focus is why the Amazon detail is as good as it is. If Amazon is your business, that focus is a feature and breadth you do not need is just noise.
If you also sell on Shopify, eBay or Walmart, those channels either sit outside the picture or sit awkwardly inside it, and your true blended profit lives in a spreadsheet again. BeanHawk covers Amazon (including multiple accounts and regions), Shopify, eBay, Walmart and Etsy on one flat price, which is a different bet: consolidated truth across channels rather than maximum depth on one.
Neither bet is wrong. It depends entirely on whether your second channel is a rounding error or a real part of the business.
Who should honestly pick Sellerboard
Pick Sellerboard if you are Amazon-only, you want a fast live profit view for daily decisions, your bookkeeping is already handled by an accountant or another tool, and you want reimbursement recovery bundled in at a low monthly price. That is a coherent stack and a lot of good businesses run it.
Pick it if the person using the tool is an operator rather than a bookkeeper. The interface is built for someone checking margin between meetings, not someone reconciling a settlement.
BeanHawk makes more sense when you need actual books, when a second sales channel matters, or when you are tired of a dashboard, a spreadsheet and a P&L each reporting a different profit figure for the same month. Some sellers run both, and that is a legitimate answer too.
What moving from Sellerboard to BeanHawk involves
- 1
Decide whether this is a switch at all
Sellerboard and BeanHawk solve overlapping but different jobs, so plenty of sellers keep the dashboard for daily operating decisions and add real books underneath it. Work out first whether you are replacing the dashboard or replacing the bookkeeping gap next to it, because the plan is different either way.
- 2
Export your per-SKU cost history
The most valuable thing in the account is your cost of goods by SKU, ideally with the effective dates behind each cost change. That history is what makes prior-period profit numbers comparable after you move, and rebuilding it from supplier emails is painful.
- 3
Close out open reimbursement cases before double-filing
Never let two services chase the same case at once. Amazon does not reward it and it can muddy legitimate claims. List what is currently open, let it resolve, and start new detection from a clean line so responsibility for every case is unambiguous.
- 4
Start the books at a period boundary
Since Sellerboard never posted journals, there is nothing to migrate on the accounting side, but you still want BeanHawk's first settlement journal to be the first day of a month or quarter. That gives your accountant one clean starting point instead of a hybrid period.
- 5
Accept that dashboard history does not transfer
Historical charts, PPC attribution and stored analytics stay with Sellerboard and are not portable. Export anything you refer back to before you cancel. Going forward, per-SKU profitability comes from the same landed-cost figures that drive your COGS and your reimbursement claim values, which is a different and more auditable basis than dashboard COGS.
The honest verdict
Sellerboard is a genuinely good profit dashboard with recovery bundled in, and for an Amazon-only seller who already has bookkeeping handled it is hard to argue against at the price. What it is not is a ledger: no journals into QuickBooks or Xero, no double-entry, no accounting-grade inventory valuation, and limited reach beyond Amazon. BeanHawk overlaps on recovery but sells a different outcome, one system where the reimbursement claim, the SKU valuation and the settlement journal all use the same landed cost and never drift apart. If you sell only on Amazon and want speed for daily decisions, Sellerboard is the right tool; if you want the numbers to close your year and cover more than one channel, that is the case for BeanHawk. Verify current pricing on both, since the recovery service in particular has been packaged differently over time.
See what Amazon owes you — free
Connect your seller account and get a free reimbursement audit. No credit card, keep 100% of what you recover.
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